Michael J. Fox Foundation—PDEC
The Parkinson’s Disease Education Consortium is a union of biotechnology and pharmaceutical companies whose goal is to provide high-quality education resources for the Parkinson’s community. The challenge was to create an identity that spoke to the multiple audiences involved, as well as the key tenets of transparency, community, and optimism. Initial branding of the resources was provided as well as creative direction for all future print and digital assets.
Creative Direction, Design