Grasshopper Film—Identity + Web
Grasshopper Film, a film distribution company in New York, built a company around the meaning behind the insect of the same namesake. To capture this, a simple and abstract mark was created so when implemented with a holographic foil, it mimics the iridescent exoskeleton of the grasshopper. For their web presence, it was kept simple and clean to maintain an "indie" film feel through use of photo treatments, soft colors, and a monospace typeface.
Creative Direction, Art Direction, Design